Design Trends: La Dolce Vita — Italian Aesthetics in Illustration
A scorching summer, bright sunshine, a gentle sea breeze, the warm embrace of the ocean, endless beaches, nonstop parties, and people who are effortlessly beautiful in their imperfections—what could be more delightful? Let’s talk about the trend of La Dolce Vita.
This aesthetic took the design world by storm last summer, and it seems like it’s here to stay. Perhaps we all long for a carefree, vibrant lifestyle?
The Dolce Vita style, renowned for its refined and elegant aesthetic, embodies the glamour and fashion of 1960s Italy. Literally translated as “the sweet life,” it evokes a luxurious existence filled with leisure and pleasure. This trend is all about indulging in life’s finest moments—delicious food, breathtaking Mediterranean landscapes, exquisite cocktails, lively parties, fascinating people, and unforgettable vacations. Who could possibly resist?
Unlike classic minimalism, the Dolce Vita trend is characterized by vivid lines, bright colors, emotional expression, and an emphasis on handmade artistry. In my opinion, two illustration techniques perfectly align with this trend: doodles and watercolor. Italians have long adored watercolor patterns, and it’s no surprise to find floral watercolor motifs in the collections of top Italian fashion designers. The dynamic lines of vector doodles reflect the passion and expressiveness of Italian culture.
Design Motifs and Elements:
People
Vibrant, unique, or simply charming and spontaneous. It’s not about who they are but what they do and what emotions they convey. Whether it’s sipping a morning cappuccino with a croissant or sharing an Aperol Spritz with friends at a street café, this trend is about celebrating life’s simple pleasures. Use this in your designs—after all, we could all use a little more joy and spontaneity in our daily lives.
Italian cuisine in all its glory
Lemons, oranges, olives, grapes, flowers, seafood, fish, tomatoes, aromatic herbs, pizza, pasta, and an array of alcoholic and non-alcoholic drinks.
La Dolce Vita is the sweet surrender to life’s pleasures—a sun-drenched afternoon by the sea, the laughter of friends over a long, leisurely meal, the intoxicating beauty of art and music. It is the freedom to embrace the present moment, to find poetry in the everyday, and to celebrate the sheer joy of being alive.
Historical references
Sculptures and classical elements like hands, faces, drapery, ancient cities, architecture, antique vases, Mediterranean tile patterns.
Beach aesthetics
Palm trees, the sea, sun loungers, lively beach activities, seaside parties, and marine creatures—lobsters, shells, crabs, and more.
Color Palette:
The Dolce Vita color scheme is rich and saturated but with a retro twist. Think warm yellows, deep reds, rich oranges, lush green hues, and the stunning azure blues of the Mediterranean Sea.
I have an endless love for the Mediterranean, and I believe this theme offers infinite inspiration. The feeling of an eternal summer and a never-ending celebration is something that can only enhance your designs.
How can you use illustrations in the La Dolce Vita style?
They are perfect for:
home décor posters, café, bar, and restaurant interiors, party and wedding invitations, branding, website and social media design, clothing and textile prints—anywhere you want to add a touch of Mediterranean vibe and effortless elegance.
Explore curated collections of illustrations and fonts inspired by La Dolce Vita:
